About

At DVDL, we develop cultural and visitor experience strategies that inspire people to see the world differently.

We are a cultural strategy and visitor experience agency that transforms spaces and organizations through people-focused insights, cultural innovation, and strategic creativity. By combining vision with pragmatism, we help organizations design programs, places, and platforms that balance function with delight—creating moments of discovery, enjoyment, and connection for people today and in the future.

Unlike design firms that focus solely on the physical environment, or consultancies that concentrate only on brand, DVDL integrates institutional visioning, audience strategy, cultural programming and management, and operational planning into a singular, cohesive vision that helps define the future of cultural experience for our partners across culture, education, healthcare, urbanism, transportation, architecture, design, and commercial environments.

Founded in 2018 by David van der Leer, DVDL is led by a seasoned team with backgrounds in cultural institutions, urban development, and the creative industries. Together, we have delivered projects that increase awareness, deepen engagement, and create lasting value for clients worldwide—including museums from the Getty Center to the Guggenheim, cities from Abu Dhabi to Jacksonville, and cultural initiatives from art fairs to environments for global brands and financial institutions.