Museum M. (formerly Kunstmuseum Flevoland) is a newly founded museum scheduled to open in the coming years that will bring truly immersive and accessible art experiences to the youngest province of the Netherlands. The innovative museum will be much more than a place for exhibitions, featuring complementary functions that bring people together to eat, dance, shop, and play. 

DVDL is collaborating with the project team to develop a comprehensive institutional strategy as M conducts temporary programming at the site. Our contributions to the process include cultural forecasting research and institutional analysis which highlight the vital roles cultural institutions play in society. In this particular benchmarking and forecasting study, we examined current cultural and demographic developments globally and trends in consumer behavior to assess how they affect the work and position of the museums of tomorrow.